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Aging Skincare

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If you’ve had the same skin care regimen since you were in your teens, then chances are it’s time for an upgrade.

Our skin needs change as we age, so having a routine that ages with us ensures that our skin remains nourished and healthy as we age. While speaking with a skin care specialist who can assess and determine your individual skin needs is the best way to develop a routine that is catered to you, we’ve broken down some key needs by decade to aid in your quest to achieve ageless skin perfection, no matter what age.

20s – Building good habits and preserving youth

Your 20s skin care regimen should be all solidifying habits that will take you into adulthood and preserving the youthful glow that already comes so naturally. Now that you’re probably easing out of problematic acne breakouts, you can afford to switch to a less drying routine, and start investing in a good moisturizer.

Our Daily Essential Moisturizer helps here, preserving the natural moisture of your skin and protecting your skin from the elements. Fortified with SPF17, the lightweight complex also acts as the perfect primer, absorbing into the skin and leaving no shiny traces of product residue, making it the perfect base for trying out that new look from your favourite YouTube makeup guru.

Now might also be a good time to introduce a good eye cream into your routine. The sooner you start, the easier it will be to brighten dark circles and prevent crinkles and crow’s feet.

Add these to your daily kit:

Brightening & Pore Clarifying Cleansing Foam

Daily Essential Moisturizer

Firm & Lift Eye Cream

30s – Countering dullness and loss of elasticity

This is the decade where you’ll likely start to see a difference in your skin. Slower cell turnover can lead to the appearance of duller skin, so introducing exfoliation into your daily skin care regimen will likely be key. A facial oil or serum can also help to moisturize your skin, drenching it and plumping it with light-reflective qualities.

Our Facial Cleanser with Micro Grains is uniquely formulated with liposomes and minerals, penetrating the layers of the skin to lift skin cells and accelerating collagen and elastin production. Our Concentrated Age Defence Facial Serum combats wrinkles and expression marks, inducing healing and metabolic processes that facilitate the duplication of skin cells, resulting in maximum lifting effects and countering loss of skin elasticity.

Add these to your daily kit:

Facial Cleanser with Micro Grains

Exfoliating & Cleansing Facial Gel

Concentrated Age Defence Facial Serum

40s – Combating fine lines and wrinkles

Depending on your skin type, you might start to notice fine lines, wrinkles, and other tell-tale signs of aging in your skin. Your focus in this decade is going to be repairing and protecting your skin and stimulating collagen production.

If you’ve become particularly concerned about your eye area, invest in a specialized serum like our Firm & Lift Eye Serum to enable collagen synthesis, stimulate circulation in the capillaries, and alleviate inflammation around the delicate, sensitive eye area.

Add these to your daily kit:

Firm & Lift Eye Serum

Repair & Restore Facial Peeling Gel

Lifting Vitamin C+E Facial Infusion

50s – Combating deep wrinkles and hyperpigmentation

In your 50s, you might start to see that wrinkles deepen and hyperpigmentation increases. As skin ages, its texture and overall quality deteriorates, allowing wrinkles, fine lines, and expression marks to multiply and become more pronounced. Maintaining a rich, moisturizing skin routine while adding supplemental products like our Powerful Deep Wrinkle Filler helps to combat these neurological processes, targeting and tightening the skin, structures, and underlying tissues at the heart of the wrinkle, and plumping the furrow to create soft, smooth looking skin.

Add these to your daily kit:

Intensive Age Defying Moisture Cream

Powerful Deep Wrinkle Filler

Complete Renew & Recharge Elastin Beta Carotene Mask

At every age, however, the most important thing you can do to keep your skin looking beautiful is feeling happy and taking good care of yourself. Make that your primary goal, and you’ll see firsthand that the mandate of ERA Ageless rings true: healthy skin is beautiful skin.

Come into any one of our shop locations worldwide to speak to one of our skincare specialists and develop a regiment that is perfect for YOU. #beageless

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